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Enhancing Healthcare Equity: The Impact of New Medicare Billing Codes on Patient Care

The 2024 Medicare physician fee schedule introduces transformative billing codes that empower healthcare providers to address health equity challenges. These codes, notably G0023 for Health Equity Services, are purposefully designed to support delivering culturally sensitive and accessible care. By enabling such services, Medicare aims to promote the highest level of health for all people, ensuring that everyone, regardless of their background or circumstances, has a fair and just opportunity to reach their health potential. This initiative marks a pivotal step toward mitigating health disparities and enhancing care delivery across diverse populations. 

Unraveling the New Medicare Billing Codes 

The 2024 Medicare physician fee schedule introduces strategic billing codes designed to enhance healthcare outcomes by addressing social determinants of health (SDOH). These determinants, rooted in economic, social, and environmental factors, significantly influence health disparities. The new codes aim to fund specific services that tackle these disparities head-on, ensuring that all individuals have equitable access to healthcare services. 

Strategic Initiatives for Improved Health Equity 

The new billing codes support a variety of strategic initiatives, each designed to address critical aspects of health equity: 

  • Data Expansion: To address health disparities effectively, enhanced data collection, reporting, and analysis are crucial. The new billing codes facilitate improving these processes, allowing healthcare providers to better identify trends and disparities. This enhanced data capability supports the development of targeted interventions and informed policy-making that aims to close health equity gaps. 
  • Equity Assessments: With these assessments, CMS will continually analyze, modify and address programs and policies that unintentionally result in health disparities and gaps in access, quality, and outcomes. The ongoing rigorous scrutiny and resulting action will help to systematically eliminate barriers to healthcare access and improve overall quality. 
  • Capacity Building: These initiatives are designed to enhance the capabilities of healthcare organizations and their staff. Providing targeted training and resources aims to elevate the standard of care for underserved populations, empowering all healthcare workers with proficiencies and expertise to address disparities effectively. 
  • Language and Cultural Accessibility: Advances in language access and health literacy are critical for patients facing barriers due to language or cultural differences. Culturally tailored services facilitate care delivery that honors all patients’ diverse cultural backgrounds and communication preferences. 
  • Accessibility Improvements: By enhancing the overall accessibility of healthcare services, these initiatives enable individuals from diverse communities to obtain care more readily. Addressing physical, financial, and informational barriers is essential to achieving equitable access to healthcare for all. 
Highlighting Specific Services Under New Codes 

To further enhance patient care under the new codes, payment for specific services have been introduced: 

  • Caregiver Training Services (CTS): These codes compensate healthcare providers for training caregivers to manage the daily and complex needs of patients with chronic conditions, such as dementia. The training encompasses essential skills in medical management, daily care, and emotional support, which are vital for preserving the patient’s quality of life in their home environment. 
  • SDOH Risk Assessments (G0136): The introduction of a new standalone G code facilitates comprehensive social history assessments that inform treatment decisions over a six-month period. Gaining insight into a patient’s social and environmental context enables healthcare providers to customize interventions that effectively address barriers to health and well-being. 
  • Community Health Integration (CHI): Services under these codes enhance the role of auxiliary personnel, such as community health workers, who serve as a vital link between clinical care and community-based resources. These professionals are instrumental in promoting patient self-advocacy, navigating the healthcare system, facilitating access to social services, coordinating care transitions, and integrating health and community services to enhance overall patient well-being. 
Zyter|TruCare’s Role in Supporting Medicare’s Initiatives 

Zyter|TruCare is well-equipped to integrate these new Medicare billing codes into our suite of comprehensive healthcare solutions, enhancing the functionality and impact of health services. Our support allows healthcare providers to effectively identify and address health equity barriers, thus improving care delivery across diverse patient populations. 

  • Robust Analytical Tools: Our advanced technology platforms enable comprehensive data collection and analysis, fully aligning with Medicare’s commitment to improving health data practices. Zyter|TruCare’s analytical tools empower healthcare providers to efficiently process and interpret health data. This capability facilitates the identification of trends and disparities in health outcomes, thereby enabling the development of targeted strategies to address specific equity issues in healthcare delivery. 
  • Streamlined Administrative Processes: Zyter|TruCare simplifies the integration and adoption of new billing codes within existing healthcare systems. Our solutions automate many of the administrative tasks associated with code implementation, shifting providers’ focus directly to patient care rather than paperwork. By reducing the complexity and time required to manage billing and compliance, we help healthcare providers apply their skills more effectively in delivering culturally competent care. 
  • Training and Resource Provision: Recognizing the significance of cultural competence in healthcare delivery, Zyter|TruCare provides a comprehensive portfolio of tools and training modules designed to enhance healthcare providers’ understanding and implementation of culturally tailored services. Our training programs equip healthcare professionals with the essential knowledge and skills to provide patients from diverse cultural backgrounds with respectful communication and appropriate care. 
Moving Forward with Equity in Healthcare 

The introduction of new billing codes by Medicare represents a significant advancement in eliminating health disparities and promoting health equity. Healthcare providers are equipped with the tools to deliver services that are both medically effective and culturally sensitive, advancing the goal of accessibility for all individuals. Dedicated to supporting these initiatives, Zyter|TruCare provides technologies and services that facilitate the implementation of these new codes, equipping our clients with the tools necessary to deliver care that is both inclusive and effective. 

Explore how Zyter|TruCare’s comprehensive solutions can empower your organization to effectively implement these new Medicare billing codes and promote health equity. Contact us today for a detailed demonstration and to see how our technology can transform your service delivery, ensuring that every patient receives the care they deserve. 

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Mahima Govil
Director of Operations

Mahima Govil is an accomplished professional serving as the Director of Operations at Zyter|TruCare, where she plays a pivotal role in leading internal projects aligned with the highest priorities of the leadership team. With a keen focus on streamlining processes and enhancing productivity across the organization, Mahima's expertise drives the company towards operational excellence and strategic success.

 

Before assuming her current role, Mahima made significant contributions to the success of Revinate, a hospitality technology startup. As part of the dynamic team, she excelled in managing go-to-market strategy and operations, overseeing company-wide reporting, and providing critical support for customer billing, earnings & churn analysis, and sales commissions. Her astute insights and analytical prowess were instrumental in optimizing operational efficiencies and fueling Revinate's growth in the competitive hospitality technology landscape.

 

Prior to her tenure at Revinate, Mahima honed her skills in Sales Operations at Box, a renowned cloud content management company. In this capacity, she served as the subject matter expert for channel partnerships and analytics, leveraging her deep understanding of the sales ecosystem to drive strategic decision-making and cultivate fruitful business relationships.

 

Mahima's academic background compliments her professional accomplishments. She holds a Bachelor of Science degree in Economics from the prestigious Wharton School of the University of Pennsylvania, where she honed her analytical acumen and business acuity. Beyond her academic pursuits, Mahima pursued her passion for culinary arts by attending culinary school, specializing in recipe testing and development, further exemplifying her diverse skill set and multifaceted talents.

 

As a visionary leader in operations, Mahima Govil continues to steer Zyter|TruCare towards operational excellence, fostering a culture of productivity, efficiency, and innovation. Her unwavering dedication to optimizing processes and driving strategic initiatives underscores her commitment to delivering unparalleled value to clients and stakeholders. With a unique blend of analytical acumen and culinary expertise, Mahima embodies the spirit of excellence in her pursuit of organizational success.

Mahima Govil
Director of Operations

Mahima Govil is an accomplished professional serving as the Director of Operations at Zyter|TruCare, where she plays a pivotal role in leading internal projects aligned with the highest priorities of the leadership team. With a keen focus on streamlining processes and enhancing productivity across the organization, Mahima's expertise drives the company towards operational excellence and strategic success.

 

Before assuming her current role, Mahima made significant contributions to the success of Revinate, a hospitality technology startup. As part of the dynamic team, she excelled in managing go-to-market strategy and operations, overseeing company-wide reporting, and providing critical support for customer billing, earnings & churn analysis, and sales commissions. Her astute insights and analytical prowess were instrumental in optimizing operational efficiencies and fueling Revinate's growth in the competitive hospitality technology landscape.

 

Prior to her tenure at Revinate, Mahima honed her skills in Sales Operations at Box, a renowned cloud content management company. In this capacity, she served as the subject matter expert for channel partnerships and analytics, leveraging her deep understanding of the sales ecosystem to drive strategic decision-making and cultivate fruitful business relationships.

 

Mahima's academic background compliments her professional accomplishments. She holds a Bachelor of Science degree in Economics from the prestigious Wharton School of the University of Pennsylvania, where she honed her analytical acumen and business acuity. Beyond her academic pursuits, Mahima pursued her passion for culinary arts by attending culinary school, specializing in recipe testing and development, further exemplifying her diverse skill set and multifaceted talents.

 

As a visionary leader in operations, Mahima Govil continues to steer Zyter|TruCare towards operational excellence, fostering a culture of productivity, efficiency, and innovation. Her unwavering dedication to optimizing processes and driving strategic initiatives underscores her commitment to delivering unparalleled value to clients and stakeholders. With a unique blend of analytical acumen and culinary expertise, Mahima embodies the spirit of excellence in her pursuit of organizational success.

 

Meghan Pereira
Director of Support

As the Director of Production Support Services at Zyter|TruCare, I am privileged to be part of a team that embodies our company's core values. Our commitment to providing "True Care, Any Time, Anywhere" is the foundation of our success. Exceptional customer service is paramount to building long-lasting client relationships. We are passionate about making a difference in the lives of our clients and are committed to continuous learning and development. We recognize that the healthcare industry can be complicated and challenging to navigate, so we emphasize simplicity in our approach to technology solutions. Our mission is to provide user-friendly and accessible technology that is easy to use and navigate, allowing our clients to focus on providing exceptional care to their patients. At Zyter|TruCare, we are proud to be a trusted and reliable support organization committed to exceeding expectations and earning long-term loyalty through exceptional customer service. 

Meghan Pereira
Director of Support

As the Director of Production Support Services at Zyter|TruCare, I am privileged to be part of a team that embodies our company's core values. Our commitment to providing "True Care, Any Time, Anywhere" is the foundation of our success. Exceptional customer service is paramount to building long-lasting client relationships. We are passionate about making a difference in the lives of our clients and are committed to continuous learning and development. We recognize that the healthcare industry can be complicated and challenging to navigate, so we emphasize simplicity in our approach to technology solutions. Our mission is to provide user-friendly and accessible technology that is easy to use and navigate, allowing our clients to focus on providing exceptional care to their patients. At Zyter|TruCare, we are proud to be a trusted and reliable support organization committed to exceeding expectations and earning long-term loyalty through exceptional customer service. 

Kevin Riley
President, and Chief Executive Officer

Kevin Riley is an exceptional leader, serving as the President & Chief Executive Officer at Zyter|Trucare, where he spearheads the organization’s mission to empower customers with modernized care management capabilities through its comprehensive platform. 

With a diverse and impressive background, Kevin's expertise spans over two decades in the healthcare technology landscape. Prior to his current role at Zyter|Trucare, he held key positions at several industry giants, contributing significantly to their growth and success. Kevin was the General Manager for Healthcare & Life Sciences at Salesforce, where he played a pivotal role in overseeing the Health Cloud product lines. His tremendous leadership skills were further recognized when he assumed the role of Chief Customer Officer at Salesforce, where he emphasized the importance of putting customers at the heart of business strategies. Kevin came to Salesforce from Vlocity (a Salesforce acquisition) where he led both the Health and Government businesses. 

Before his role at Salesforce, Kevin held executive leadership positions for health companies ranging from convenient care to health insurance. He also served as the first Chief Innovation Officer (CINO) in the American health insurance industry. Kevin's passion for entrepreneurship and innovation led him to found GuideWell Inc., a technology company that delivered integrated member and patient engagement and care solutions. This entrepreneurial spirit remains ingrained in his approach to problem-solving and transforming healthcare concepts into companies with clear customer value. 

One of Kevin's most significant contributions to the industry is the development of the methodology for designing healthcare business decisions into software (decision-driven CRM). This groundbreaking approach has enabled some of the largest healthcare and life science companies globally to optimize their operations and achieve remarkable outcomes.

Throughout his career, Kevin introduced agile delivery methodologies, customer experience (CX), and design thinking into the organizations he worked with. By combining innovation with sound business fundamentals, he has consistently led companies in tackling complex healthcare challenges and achieving sustainable growth. Kevin's methodology for building healthcare businesses, called modelH, has garnered widespread recognition and numerous awards. This innovative approach has guided startups and established enterprises alike in their journey towards success, bringing meaningful change to the healthcare landscape.

Kevin holds a Master of Business in entrepreneurship and marketing from Rice University, further fueling his entrepreneurial spirit and equipping him with the skills to engineer innovative health and life sciences business models. Kevin’s journey exemplifies a leader who is not only driven by passion and innovation but also possesses a deep understanding of the healthcare domain. From startups to enterprises with over $10 billion in revenue, his leadership and expertise have consistently transformed healthcare concepts into tangible solutions with substantial customer value.

As the President & CEO of Zyter|Trucare, Kevin remains committed to driving positive change in the healthcare industry, ushering in a new era of modernized care management capabilities and empowering organizations to deliver better care and outcomes to their patients and members.


Kevin Riley
President, and Chief Executive Officer 

Kevin Riley is an exceptional leader, serving as the President & Chief Executive Officer at Zyter|Trucare, where he spearheads the organization’s mission to empower customers with modernized care management capabilities through its comprehensive platform. 

 

With a diverse and impressive background, Kevin's expertise spans over two decades in the healthcare technology landscape. Prior to his current role at Zyter|Trucare, he held key positions at several industry giants, contributing significantly to their growth and success. Kevin was the General Manager for Healthcare & Life Sciences at Salesforce, where he played a pivotal role in overseeing the Health Cloud product lines. His tremendous leadership skills were further recognized when he assumed the role of Chief Customer Officer at Salesforce, where he emphasized the importance of putting customers at the heart of business strategies. Kevin came to Salesforce from Vlocity (a Salesforce acquisition) where he led both the Health and Government businesses. 

 

Before his role at Salesforce, Kevin held executive leadership positions for health companies ranging from convenient care to health insurance. He also served as the first Chief Innovation Officer (CINO) in the American health insurance industry. Kevin's passion for entrepreneurship and innovation led him to found GuideWell Inc., a technology company that delivered integrated member and patient engagement and care solutions. This entrepreneurial spirit remains ingrained in his approach to problem-solving and transforming healthcare concepts into companies with clear customer value. 

 

One of Kevin's most significant contributions to the industry is the development of the methodology for designing healthcare business decisions into software (decision-driven CRM). This groundbreaking approach has enabled some of the largest healthcare and life science companies globally to optimize their operations and achieve remarkable outcomes.

Throughout his career, Kevin introduced agile delivery methodologies, customer experience (CX), and design thinking into the organizations he worked with. By combining innovation with sound business fundamentals, he has consistently led companies in tackling complex healthcare challenges and achieving sustainable growth. Kevin's methodology for building healthcare businesses, called modelH, has garnered widespread recognition and numerous awards. This innovative approach has guided startups and established enterprises alike in their journey towards success, bringing meaningful change to the healthcare landscape.

Kevin holds a Master of Business in entrepreneurship and marketing from Rice University, further fueling his entrepreneurial spirit and equipping him with the skills to engineer innovative health and life sciences business models. Kevin’s journey exemplifies a leader who is not only driven by passion and innovation but also possesses a deep understanding of the healthcare domain. From startups to enterprises with over $10 billion in revenue, his leadership and expertise have consistently transformed healthcare concepts into tangible solutions with substantial customer value.

As the President & CEO of Zyter|Trucare, Kevin remains committed to driving positive change in the healthcare industry, ushering in a new era of modernized care management capabilities and empowering organizations to deliver better care and outcomes to their patients and members.

Jason Cole
EVP, and Chief Operations Officer

Jason Cole is the EVP, Chief Operating Officer and Chief Information Officer at Zyter|Trucare leading the business in its efforts to help customers modernize their care management capabilities using its comprehensive value-based care platform. 

With an in-depth understanding of the intricacies within the healthcare landscape, Jason brings a wealth of experience in overseeing strategic initiatives, optimizing business operations, and delivering innovative software solutions that empower healthcare organizations to deliver high-quality care and improve patient outcomes.

At the heart of Jason's leadership style lies a relentless focus on operational efficiency, quality assurance, and client satisfaction. His visionary approach seamlessly aligns strategic goals with operational execution, translating business objectives into actionable plans and tangible results. He has been instrumental in guiding organizations through periods of rapid growth and evolution, showcasing his prowess in navigating complex challenges with finesse.

Before assuming his current role, Jason served as the CTO and COO for the Healthcare & Life Sciences (HLS) business unit at Salesforce, overseeing a profitable global business with go-to-market efforts in partnership with Salesforce's ecosystem partners worldwide. Under his guidance, HLS operated an $800M global business, providing groundbreaking solutions for Patients, Providers, Insurance companies, and Life Sciences entities during the transformative era of digitalization.

Jason's professional journey also includes leadership roles at esteemed companies such as SAP, Oracle (Siebel), and GE, where he led large teams dedicated to innovation and customer delivery. With two decades of enterprise software development and delivery experience, Jason pioneered Value-Based modeling as part of software deployment and delivery, revolutionizing the industry's approach.

Rooted in a customer-first strategy, Jason is steadfast in driving towards the tenets of Simplicity, Scale, and Accountability to deliver measurable and repeatable results. He is renowned for fostering collaboration, cultivating high-performing teams, driving employee engagement, and nurturing a culture of continuous improvement. Jason's inclusive leadership approach empowers employees at all levels to contribute their unique perspectives, fostering innovation and driving positive change throughout the organization.

With his strategic vision and unwavering dedication, Jason Cole is poised to lead Zyter|TruCare to new heights, leaving a profound impact on the healthcare industry and transforming the way healthcare organizations leverage technology for better patient care. His leadership will undoubtedly shape the future of healthcare, driving innovation and delivering meaningful value to both customers and patients.


Jason Cole
EVP, and Chief Operations Officer

Jason Cole is the EVP, Chief Operating Officer and Chief Information Officer at Zyter|Trucare leading the business in its efforts to help customers modernize their care management capabilities using its comprehensive value-based care platform. 

With an in-depth understanding of the intricacies within the healthcare landscape, Jason brings a wealth of experience in overseeing strategic initiatives, optimizing business operations, and delivering innovative software solutions that empower healthcare organizations to deliver high-quality care and improve patient outcomes.

At the heart of Jason's leadership style lies a relentless focus on operational efficiency, quality assurance, and client satisfaction. His visionary approach seamlessly aligns strategic goals with operational execution, translating business objectives into actionable plans and tangible results. He has been instrumental in guiding organizations through periods of rapid growth and evolution, showcasing his prowess in navigating complex challenges with finesse.

Before assuming his current role, Jason served as the CTO and COO for the Healthcare & Life Sciences (HLS) business unit at Salesforce, overseeing a profitable global business with go-to-market efforts in partnership with Salesforce's ecosystem partners worldwide. Under his guidance, HLS operated an $800M global business, providing groundbreaking solutions for Patients, Providers, Insurance companies, and Life Sciences entities during the transformative era of digitalization.

Jason's professional journey also includes leadership roles at esteemed companies such as SAP, Oracle (Siebel), and GE, where he led large teams dedicated to innovation and customer delivery. With two decades of enterprise software development and delivery experience, Jason pioneered Value-Based modeling as part of software deployment and delivery, revolutionizing the industry's approach.

Rooted in a customer-first strategy, Jason is steadfast in driving towards the tenets of Simplicity, Scale, and Accountability to deliver measurable and repeatable results. He is renowned for fostering collaboration, cultivating high-performing teams, driving employee engagement, and nurturing a culture of continuous improvement. Jason's inclusive leadership approach empowers employees at all levels to contribute their unique perspectives, fostering innovation and driving positive change throughout the organization.

With his strategic vision and unwavering dedication, Jason Cole is poised to lead Zyter|TruCare to new heights, leaving a profound impact on the healthcare industry and transforming the way healthcare organizations leverage technology for better patient care. His leadership will undoubtedly shape the future of healthcare, driving innovation and delivering meaningful value to both customers and patients.


Elyse Sikora
SVP of Sales and Chief Revenue Officer

As the Chief Revenue Officer for Zyter|TruCare, I'm dedicated to enabling the ecosystem on what I believe is a best-in-class Care Management platform. We deliver invaluable products and experiences to new and existing customers. As we look to the future, our vision excites me even more. While it remains critical to have a great product that fills an immediate need in the market, it's just as crucial to infuse innovation in all we do. This focus includes us obsessing about health outcomes, equity, and costs that affect us all. Our vision is to leverage our wealth of expertise in the Care Management space to bring technologies that can chip away at these problems, providing value-based insights and next-best actions to scalable and effective care. Most of all, each day, we do our part to impact humanity's health positively.

Elyse Sikora
SVP of Sales and Chief Revenue Officer

As the Chief Operations Officer for Zyter|TruCare, my #1 duty is to ensure our customers succeed when they choose us as their partner. My team is constantly looking for ways to minimize friction, make it easy to work with us, and take cost out of the model so we create more affordability downstream for our customers - and their customers too. A very close second is to drive our company culture. We are well underway in our transformation journey to fully impact the lives and health outcomes of millions in the US. This responsibility is an honor to bear, and I want each of our employees, partners, and customers to be proud of accomplishing it together as one team.

Harish Pai
SVP and Chief Innovation Officer


Harish Pai, an esteemed leader in the realm of healthcare innovation, serves as the Senior Vice President and Chief Innovation Officer at Zyter|TruCare. With an unwavering dedication to tackling healthcare's most complex challenges, including rising costs, patient safety, and access to care, Harish's team is at the forefront of seeking groundbreaking solutions that transform the landscape of healthcare.

Harish brings a rich tapestry of experience, spanning over 30 years, working with global technology companies and system integrators, including Infinite, Microsoft, Satyam Computers, and NIIT. His expertise in technology consulting, product and platform development, and conceptualizing enterprise solutions has empowered organizations across diverse sectors, including healthcare, telecom, insurance, manufacturing, retail, and the public domain.

Previously, Harish played a pivotal role in architecting Infinite's Industry Platform Solutions vision, driving transformative business outcomes for customers. His visionary concept of Platformization aimed to provide productized software-as-a-service multi-tenant solutions to specific industry segments, helping clients achieve significant cost savings, gain a competitive edge, and expedite go-to-market strategies. Under his leadership, focused Centers of Excellence were established, driving Infinite's Service Offerings across multiple industries, with a focus on digital transformation, analytics, mobility, quality assurance, and agile development.

Harish's illustrious career boasts significant contributions, including spearheading the definition of enterprise architecture and federal agency integration strategy for a large South Asian country, shaping the landscape of large retail eCommerce portals, and developing outcome-based solutions for prominent healthcare organizations.

His expertise extends to various domains, encompassing transformational offshoring/outsourcing, services delivery, application development & maintenance, production support, quality assurance, infrastructure management, and legacy modernization.

Harish holds a Bachelor of Engineering in Electronics and Telecommunications, a testament to his academic prowess and commitment to excellence. As the driving force behind Zyter|TruCare's innovation, Harish Pai's visionary leadership continues to redefine healthcare through cutting-edge technologies, driving transformational outcomes, and empowering healthcare providers to deliver exceptional patient care.

Harish Pai

Senior VP & Chief Innovation Officer, Zyter|TruCare


Harish Pai, an esteemed leader in the realm of healthcare innovation, serves as the Senior Vice President and Chief Innovation Officer at Zyter|TruCare. With an unwavering dedication to tackling healthcare's most complex challenges, including rising costs, patient safety, and access to care, Harish's team is at the forefront of seeking groundbreaking solutions that transform the landscape of healthcare.

Harish brings a rich tapestry of experience, spanning over 30 years, working with global technology companies and system integrators, including Infinite, Microsoft, Satyam Computers, and NIIT. His expertise in technology consulting, product and platform development, and conceptualizing enterprise solutions has empowered organizations across diverse sectors, including healthcare, telecom, insurance, manufacturing, retail, and the public domain.

Previously, Harish played a pivotal role in architecting Infinite's Industry Platform Solutions vision, driving transformative business outcomes for customers. His visionary concept of Platformization aimed to provide productized software-as-a-service multi-tenant solutions to specific industry segments, helping clients achieve significant cost savings, gain a competitive edge, and expedite go-to-market strategies. Under his leadership, focused Centers of Excellence were established, driving Infinite's Service Offerings across multiple industries, with a focus on digital transformation, analytics, mobility, quality assurance, and agile development.

Harish's illustrious career boasts significant contributions, including spearheading the definition of enterprise architecture and federal agency integration strategy for a large South Asian country, shaping the landscape of large retail eCommerce portals, and developing outcome-based solutions for prominent healthcare organizations.

His expertise extends to various domains, encompassing transformational offshoring/outsourcing, services delivery, application development & maintenance, production support, quality assurance, infrastructure management, and legacy modernization.

Harish holds a Bachelor of Engineering in Electronics and Telecommunications, a testament to his academic prowess and commitment to excellence. As the driving force behind Zyter|TruCare's innovation, Harish Pai's visionary leadership continues to redefine healthcare through cutting-edge technologies, driving transformational outcomes, and empowering healthcare providers to deliver exceptional patient care.

Joanne Berrios
VP of Strategy and Chief Value Officer

Joanne Berrios is the Chief Value Officer for Zyter|Trucare. A visionary healthcare leader and a driving force of healthcare innovation, she leads the strategic planning, financial operations, value creation, and communications to boards, management, and customer stakeholders. In her influential role, she spearheads pricing and product strategies, propelling the advancement of value-based adoption for both health plans and providers.

Before joining Zyter|Trucare, Joanne played a pivotal role in leading the commercialization strategy for Salesforce's Health & Life Sciences Payer division. Her previous experience includes serving as Chief Financial Officer for a multi-billion-dollar health plan, where she demonstrated her expertise in advancing value-based strategies within the largest non-profit health system.

As a forward-looking CVO, Joanne is a strong advocate for the integration of advanced technologies, data analytics, and predictive insights to amplify the impact of value-based care. Her unparalleled ability to bridge the gap between financial performance and clinical excellence empowers Zyter|Trucare to forge a more efficient and patient-centered ecosystem.

Joanne's dedication and excellence have been recognized by the industry, as she was recently honored as one of Jacksonville's Top 50 Women Leaders for 2023 and a Carol Emmott Women Leader in Healthcare. Her remarkable achievements reflect her commitment to driving positive change and making a lasting impact within the healthcare landscape.

Education-wise, Joanne holds a Master of Accounting from the University of North Florida and a Bachelor of Science in Accounting from the University of Florida. She is a Certified Professional Accountant and began her illustrious career in Public Accounting with Arthur Andersen, LLP, laying a solid foundation for her financial acumen and business leadership.

As the Chief Value Officer, Joanne Berrios is instrumental in shaping the future of healthcare through innovation and value-based strategies. Her visionary leadership, combined with her exceptional financial expertise and commitment to excellence, positions Zyter|Trucare as a pioneering force in the healthcare industry. With Joanne at the helm, the organization is poised to revolutionize the delivery of care, creating a more patient-centric and impactful healthcare ecosystem for all stakeholders.


Joanne Berrios
VP of Strategy and Chief Value Officer

Joanne Berrios is the Chief Value Officer for Zyter|Trucare. A visionary healthcare leader and a driving force of healthcare innovation, she leads the strategic planning, financial operations, value creation, and communications to boards, management, and customer stakeholders. In her influential role, she spearheads pricing and product strategies, propelling the advancement of value-based adoption for both health plans and providers.

Before joining Zyter|Trucare, Joanne played a pivotal role in leading the commercialization strategy for Salesforce's Health & Life Sciences Payer division. Her previous experience includes serving as Chief Financial Officer for a multi-billion-dollar health plan, where she demonstrated her expertise in advancing value-based strategies within the largest non-profit health system.

As a forward-looking CVO, Joanne is a strong advocate for the integration of advanced technologies, data analytics, and predictive insights to amplify the impact of value-based care. Her unparalleled ability to bridge the gap between financial performance and clinical excellence empowers Zyter|Trucare to forge a more efficient and patient-centered ecosystem.

Joanne's dedication and excellence have been recognized by the industry, as she was recently honored as one of Jacksonville's Top 50 Women Leaders for 2023 and a Carol Emmott Women Leader in Healthcare. Her remarkable achievements reflect her commitment to driving positive change and making a lasting impact within the healthcare landscape.

Education-wise, Joanne holds a Master of Accounting from the University of North Florida and a Bachelor of Science in Accounting from the University of Florida. She is a Certified Professional Accountant and began her illustrious career in Public Accounting with Arthur Andersen, LLP, laying a solid foundation for her financial acumen and business leadership.

As the Chief Value Officer, Joanne Berrios is instrumental in shaping the future of healthcare through innovation and value-based strategies. Her visionary leadership, combined with her exceptional financial expertise and commitment to excellence, positions Zyter|Trucare as a pioneering force in the healthcare industry. With Joanne at the helm, the organization is poised to revolutionize the delivery of care, creating a more patient-centric and impactful healthcare ecosystem for all stakeholders.


Lara Fowler
RN, BSN, VP of Customer Engineering

Lara Fowler is the Vice President of Customer Engineering at Zyter|TruCare. With a passion for delivering customer-centric solutions, she leads a team focused on tailoring the right solutions for each customer’s needs. An esteemed healthcare leader, she has made an impact on the industry through her commitment to excellence and her seamless integration of cutting-edge technology. 

 

Prior to her role at Zyter|TruCare, Lara served as the Managing Director for the Healthcare and Life Sciences Business Consulting team at Salesforce. This experience not only refined her acumen in healthcare technology but also sparked her visionary insights into the world of healthcare technology.

 

What truly sets Lara apart is her 14-year tenure as a compassionate and skilled nurse, providing care at the frontline in critical settings such as ORs, EDs, and Inpatient Units. Her invaluable experience at the bedside instilled in her a deep understanding of the challenges faced by healthcare providers and the needs of their patients, making her a natural advocate for patient-centric solutions.

 

Inspired by the potential of technology to revolutionize healthcare, Lara ventured into the early days of Population health, leveraging data and insights to improve the lives of individuals across the United States. This pivotal experience laid the groundwork for her subsequent role at Ascension Health, where she spent six years as a leader in Clinical Strategy, Operations, and Quality. Here, Lara played a pivotal role in supporting a multidisciplinary team of Nurses, Social Workers, and Health Coaches to drive success in various Value-Based Care Arrangements for Medicare, Medicaid, and Self-Insured Employee populations.

Lara's academic journey began with a bachelor's degree in nursing and psychology from Samford University, a solid foundation for her belief that the right technology can profoundly enhance healthcare for communities, providers, and, most importantly, patients. Combining her clinical knowledge, operational expertise, and technological acumen, Lara offers invaluable support to organizations seeking to innovate and elevate their healthcare offerings.



Lara Fowler
RN, BSN, VP of Customer Engineering

Lara Fowler is the Vice President of Customer Engineering at Zyter|TruCare. With a passion for delivering customer-centric solutions, she leads a team focused on tailoring the right solutions for each customer’s needs. An esteemed healthcare leader, she has made an impact on the industry through her commitment to excellence and her seamless integration of cutting-edge technology. 

 

Prior to her role at Zyter|TruCare, Lara served as the Managing Director for the Healthcare and Life Sciences Business Consulting team at Salesforce. This experience not only refined her acumen in healthcare technology but also sparked her visionary insights into the world of healthcare technology.

 

What truly sets Lara apart is her 14-year tenure as a compassionate and skilled nurse, providing care at the frontline in critical settings such as ORs, EDs, and Inpatient Units. Her invaluable experience at the bedside instilled in her a deep understanding of the challenges faced by healthcare providers and the needs of their patients, making her a natural advocate for patient-centric solutions.

 

Inspired by the potential of technology to revolutionize healthcare, Lara ventured into the early days of Population health, leveraging data and insights to improve the lives of individuals across the United States. This pivotal experience laid the groundwork for her subsequent role at Ascension Health, where she spent six years as a leader in Clinical Strategy, Operations, and Quality. Here, Lara played a pivotal role in supporting a multidisciplinary team of Nurses, Social Workers, and Health Coaches to drive success in various Value-Based Care Arrangements for Medicare, Medicaid, and Self-Insured Employee populations.

Lara's academic journey began with a bachelor's degree in nursing and psychology from Samford University, a solid foundation for her belief that the right technology can profoundly enhance healthcare for communities, providers, and, most importantly, patients. Combining her clinical knowledge, operational expertise, and technological acumen, Lara offers invaluable support to organizations seeking to innovate and elevate their healthcare offerings.



Todd Riemensnyder
VP of Client Success

Todd Riemensnyder is a seasoned professional with a wealth of experience in the healthcare software industry, currently serving as the Vice President of Client Success at Zyter|TruCare. With an unwavering commitment to the success of our clients, Todd spearheads efforts to enable them to provide optimal care to a diverse array of members in the most effective and efficient manner, all while upholding the highest standards of quality and cost management.

 

As a leader of the Client Success team, Todd places utmost importance on forging true and lasting partnerships with our valued clients. Working hand in hand throughout the entire customer experience, his team ensures a seamless journey from the initial sales process to key implementation milestones and beyond, with a focus on post go-live support and ongoing account and relationship management.

 

With nearly 15 years of dedicated service at Zyter|TruCare, Todd has made significant contributions across various facets of the company. He has held pivotal roles, from Managing Strategic Account Executive in Account Management, working closely with our largest clients and projects, to leading successful implementations within the Delivery Success organization. Todd's journey at Zyter|TruCare began as a key contributor to the foundation of the TruCare offering as part of the Product Management team, cementing his expertise in driving product excellence.

 

Prior to joining Zyter|TruCare, Todd honed his expertise as a Senior Consultant at eHealthPartners, where he played a crucial role in developing a comprehensive implementation methodology for Care Management applications. His experience further extended to working as a lead analyst, overseeing the successful implementation of the CareAdvance application at TriZetto Group. Additionally, Todd has a background in teaching at Western International University, covering essential subjects like Critical Thinking, Organizational Theory, Supervision & Leadership, and Ethical Issues in Business, reflecting his passion for fostering knowledge.

 

Todd holds a Master of Business Administration degree, with a focus on marketing and e-business, from the prestigious Pennsylvania State University, where he also earned a Bachelor of Science degree in Economics.

 

With his wealth of experience and unwavering dedication to client success, Todd Riemensnyder continues to play a pivotal role in empowering our clients to thrive in the ever-evolving landscape of healthcare software solutions. His relentless pursuit of excellence and commitment to forging genuine partnerships are at the heart of Zyter|TruCare's success in delivering exceptional customer experiences and driving positive outcomes for our esteemed clients.




Todd Riemensnyder
VP of Client Success

Todd Riemensnyder is a seasoned professional with a wealth of experience in the healthcare software industry, currently serving as the Vice President of Client Success at Zyter|TruCare. With an unwavering commitment to the success of our clients, Todd spearheads efforts to enable them to provide optimal care to a diverse array of members in the most effective and efficient manner, all while upholding the highest standards of quality and cost management.

 

As a leader of the Client Success team, Todd places utmost importance on forging true and lasting partnerships with our valued clients. Working hand in hand throughout the entire customer experience, his team ensures a seamless journey from the initial sales process to key implementation milestones and beyond, with a focus on post go-live support and ongoing account and relationship management.

 

With nearly 15 years of dedicated service at Zyter|TruCare, Todd has made significant contributions across various facets of the company. He has held pivotal roles, from Managing Strategic Account Executive in Account Management, working closely with our largest clients and projects, to leading successful implementations within the Delivery Success organization. Todd's journey at Zyter|TruCare began as a key contributor to the foundation of the TruCare offering as part of the Product Management team, cementing his expertise in driving product excellence.

 

Prior to joining Zyter|TruCare, Todd honed his expertise as a Senior Consultant at eHealthPartners, where he played a crucial role in developing a comprehensive implementation methodology for Care Management applications. His experience further extended to working as a lead analyst, overseeing the successful implementation of the CareAdvance application at TriZetto Group. Additionally, Todd has a background in teaching at Western International University, covering essential subjects like Critical Thinking, Organizational Theory, Supervision & Leadership, and Ethical Issues in Business, reflecting his passion for fostering knowledge.

 

Todd holds a Master of Business Administration degree, with a focus on marketing and e-business, from the prestigious Pennsylvania State University, where he also earned a Bachelor of Science degree in Economics.

 

With his wealth of experience and unwavering dedication to client success, Todd Riemensnyder continues to play a pivotal role in empowering our clients to thrive in the ever-evolving landscape of healthcare software solutions. His relentless pursuit of excellence and commitment to forging genuine partnerships are at the heart of Zyter|TruCare's success in delivering exceptional customer experiences and driving positive outcomes for our esteemed clients.




Brian Zoya
VP of Support & Partnerships

Brian Zoya is the Vice President of Support and Partners at Zyter|TruCare. In this pivotal role, Brian spearheads operational efforts to provide unwavering support to Zyter|TruCare's valued customers. Additionally, he leads the strategic framework for partners, playing a key role in augmenting ZTC's cutting-edge products and solutions.

Brian's journey to his current position has been marked by a series of stellar achievements and leadership roles. Prior to his role at Zyter | TruCare, he served as the Vice President of Operations and Insights for Healthcare and LifeSciences (HLS) and Finance at Salesforce. During his tenure, he made significant contributions as the company's Sector GM for Payers/Delivery Systems, with a keen focus on provider network management. 

Before joining Salesforce, Brian excelled at OneCall, the nation's leading ancillary provider in Workers' Compensation, where he held various executive leadership roles for seven years, most notably as the Senior Vice President of Provider Relations. Throughout his almost two-decade-long career, Brian has cultivated a diverse background in the healthcare space, encompassing management roles in retail health, corporate wellness, post-acute care and rehab, health insurance, and workers' compensation.

Brian's academic accomplishments include an undergraduate degree from Kent State University and an MBA in Leadership Development from Jacksonville University. He is a passionate advocate for working with start-ups and reorganizations, highlighting his ability to excel in dynamic environments. Brian's executive prowess lies in his process-driven approach, constantly seeking efficiency gains within organizations. However, he truly thrives in seeking, developing, and managing strategic partnerships. His illustrious career boasts a documented history of leading revenue-generating and cost-saving partnerships, emphasizing the vital role of partners in accelerating the growth of organizations like Zyter | TruCare.

Brian eloquently expresses, "Partners are essential for fast-paced growth organizations like Zyter|TruCare to accelerate our products and solutions. We will realize our goals much sooner with like-minded partners who share our vision to deliver True Care, Anytime, Anywhere."

With a passion for efficiency and a talent for cultivating partnerships, Brian is ready to lead Zyter|TruCare on a path of accelerated growth, transforming the way healthcare solutions are delivered and experienced.





Brian Zoya
VP of Support & Partnerships

Brian Zoya is the Vice President of Support and Partners at Zyter|TruCare. In this pivotal role, Brian spearheads operational efforts to provide unwavering support to Zyter|TruCare's valued customers. Additionally, he leads the strategic framework for partners, playing a key role in augmenting ZTC's cutting-edge products and solutions.

Brian's journey to his current position has been marked by a series of stellar achievements and leadership roles. Prior to his role at Zyter | TruCare, he served as the Vice President of Operations and Insights for Healthcare and LifeSciences (HLS) and Finance at Salesforce. During his tenure, he made significant contributions as the company's Sector GM for Payers/Delivery Systems, with a keen focus on provider network management. 

Before joining Salesforce, Brian excelled at OneCall, the nation's leading ancillary provider in Workers' Compensation, where he held various executive leadership roles for seven years, most notably as the Senior Vice President of Provider Relations. Throughout his almost two-decade-long career, Brian has cultivated a diverse background in the healthcare space, encompassing management roles in retail health, corporate wellness, post-acute care and rehab, health insurance, and workers' compensation.

Brian's academic accomplishments include an undergraduate degree from Kent State University and an MBA in Leadership Development from Jacksonville University. He is a passionate advocate for working with start-ups and reorganizations, highlighting his ability to excel in dynamic environments. Brian's executive prowess lies in his process-driven approach, constantly seeking efficiency gains within organizations. However, he truly thrives in seeking, developing, and managing strategic partnerships. His illustrious career boasts a documented history of leading revenue-generating and cost-saving partnerships, emphasizing the vital role of partners in accelerating the growth of organizations like Zyter | TruCare.

Brian eloquently expresses, "Partners are essential for fast-paced growth organizations like Zyter|TruCare to accelerate our products and solutions. We will realize our goals much sooner with like-minded partners who share our vision to deliver True Care, Anytime, Anywhere."

With a passion for efficiency and a talent for cultivating partnerships, Brian is ready to lead Zyter|TruCare on a path of accelerated growth, transforming the way healthcare solutions are delivered and experienced.





Serena Bertola
VP of Delivery Success

Serena Bertola is the VP of the Delivery Success team at Zyter|Trucare, leading the Implementation Consulting, Professional Services, Clinical Consulting, and Application Management teams with an unwavering commitment to excellence. 

Serena's primary goal is to design Services Solutions that enable Zyter|Trucare's customers to make the most of the enterprise product solutions, thus enhancing their capabilities and improving their outcomes. As a true advocate for customers, she plays a crucial role in influencing the Product Design Process by providing the Voice of Customer, ensuring the continuous enhancement of Zyter|Trucare's offerings to meet customer needs effectively.

With over a decade of experience, Serena has proven herself adept at helping Public and Private Sector Organizations optimize their processes through Business Process Re-engineering Practices (BPR) and the implementation of TruCare across various Care Management Organizations. Her expertise spans across Medicare, Medicaid, Commercial, and Public Sector lines of business, where she guides clients through readiness review processes, compliance requirements, system integrations, and testing. Collaborating seamlessly with ZTC Product Management for the Software Development Life Cycle (SDLC), Serena's contributions enrich the entire product ecosystem.

Before joining Zyter|Trucare, Serena's experience was centered on supporting startups with competitor analysis, business planning, and operations design. This broad exposure underscores her versatility and ability to adapt to diverse challenges and contexts.

Serena's academic credentials include a Master of Science in Innovation and Technological Entrepreneurship from the Manning School of Business at the University of Massachusetts Lowell. Additionally, she holds a Bachelor of Science in Business Organization from Politecnico di Torino, Italy, showcasing her global perspective and dedication to academic excellence.

Passionate about empowering clients to achieve their strategic goals through Zyter|Trucare's products, Serena is committed to unveiling the platform's full potential within integrated client ecosystems. She ensures strict compliance with regulations while integrating automation and process optimization to streamline operations and drive efficiency.

As a visionary leader, Serena Bertola brings a wealth of experience and expertise to the forefront of Zyter|Trucare's delivery success, propelling the organization and its customers towards a future of transformative growth and operational excellence.

 

 




Serena Bertola
VP of Delivery Success

Serena Bertola is the VP of the Delivery Success team at Zyter|Trucare, leading the Implementation Consulting, Professional Services, Clinical Consulting, and Application Management teams with an unwavering commitment to excellence. 

Serena's primary goal is to design Services Solutions that enable Zyter|Trucare's customers to make the most of the enterprise product solutions, thus enhancing their capabilities and improving their outcomes. As a true advocate for customers, she plays a crucial role in influencing the Product Design Process by providing the Voice of Customer, ensuring the continuous enhancement of Zyter|Trucare's offerings to meet customer needs effectively.

With over a decade of experience, Serena has proven herself adept at helping Public and Private Sector Organizations optimize their processes through Business Process Re-engineering Practices (BPR) and the implementation of TruCare across various Care Management Organizations. Her expertise spans across Medicare, Medicaid, Commercial, and Public Sector lines of business, where she guides clients through readiness review processes, compliance requirements, system integrations, and testing. Collaborating seamlessly with ZTC Product Management for the Software Development Life Cycle (SDLC), Serena's contributions enrich the entire product ecosystem.

Before joining Zyter|Trucare, Serena's experience was centered on supporting startups with competitor analysis, business planning, and operations design. This broad exposure underscores her versatility and ability to adapt to diverse challenges and contexts.

Serena's academic credentials include a Master of Science in Innovation and Technological Entrepreneurship from the Manning School of Business at the University of Massachusetts Lowell. Additionally, she holds a Bachelor of Science in Business Organization from Politecnico di Torino, Italy, showcasing her global perspective and dedication to academic excellence.

Passionate about empowering clients to achieve their strategic goals through Zyter|Trucare's products, Serena is committed to unveiling the platform's full potential within integrated client ecosystems. She ensures strict compliance with regulations while integrating automation and process optimization to streamline operations and drive efficiency.

As a visionary leader, Serena Bertola brings a wealth of experience and expertise to the forefront of Zyter|Trucare's delivery success, propelling the organization and its customers towards a future of transformative growth and operational excellence.

 

 




Natalie Schibell
MPH, VP of Product Marketing

Natalie Schibell is the VP of Product Marketing at Zyter|Trucare. She leads a global team of Product Marketers and Product Documentation teams, fostering seamless collaboration with multiple technical teams responsible for the creation and implementation of the Zyter|TruCare product portfolio.

 

Prior to this role, Schibell was the VP and Research Director for Healthcare at Forrester and oversaw the vertical’s research agenda planning, content production, and client engagement. Her impact extended further as a VP and Principal Analyst, guiding healthcare and life sciences organizations in leveraging technology to enhance the delivery of quality healthcare and improve patient outcomes. Her research and analysis have garnered wide recognition, earning citations in reputable publications such as the WSJ, WSJ Pro-Venture Capital, Forbes, NBC News, USA Today, The Business Journals, Business Insider, Fierce Healthcare, Healthcare IT News, STAT News, LeMagIt, VentureBeat, Axios, Healthline, Modern Healthcare, and many others. 
Prior to her distinguished tenure at Forrester, Schibell served as a Public Health Analyst at the CDC’s National Center for Emerging and Zoonotic Infectious Diseases. She deployed with the Community Interventions and Critical Populations Task Force where she spearheaded digital transformation and operations coordination for the National Wastewater Surveillance System, a $19B data surveillance project mitigating COVID-19. A US Navy Veteran and former Lieutenant Commander, she also served twelve years of meritorious service as a Medical Service Corps Officer, leading large-scale multidisciplinary teams to winning performance as a Director of Public Health, a Director of Medical Readiness, and a Director of Operations for Healthcare Talent Acquisition. 

 

Schibell possesses 15 years of experience leading cross functional teams and directing fundamental change and improvement in policy, strategy, and process. She has accelerated digital transformation and growth at the world’s largest healthcare and technology organizations. Natalie holds an MPH in Environmental Health Sciences from New York Medical College’s School of Health Sciences and Practice where she is a member of the Delta Alpha Chapter of Delta Omega, the National Honor Society for Public Health. She also earned a BS in Exercise Science from The George Washington University’s Milken Institute of Public Health and an AOS in Culinary Arts from the Culinary Institute of America. 

As a seasoned leader, influencer, and trailblazer, Natalie continues to fuel innovation and impact across the healthcare and technology domains, leaving an indelible mark on the industry. Her dynamic leadership at Zyter|TruCare is poised to spearhead transformative change and drive the organization to new heights of success. 

 


 




Natalie Schibell
MPH, VP of Product Marketing

Natalie Schibell is the VP of Product Marketing at Zyter|Trucare. She leads a global team of Product Marketers and Product Documentation teams, fostering seamless collaboration with multiple technical teams responsible for the creation and implementation of the Zyter|TruCare product portfolio.

 

Prior to this role, Schibell was the VP and Research Director for Healthcare at Forrester and oversaw the vertical’s research agenda planning, content production, and client engagement. Her impact extended further as a VP and Principal Analyst, guiding healthcare and life sciences organizations in leveraging technology to enhance the delivery of quality healthcare and improve patient outcomes. Her research and analysis have garnered wide recognition, earning citations in reputable publications such as the WSJ, WSJ Pro-Venture Capital, Forbes, NBC News, USA Today, The Business Journals, Business Insider, Fierce Healthcare, Healthcare IT News, STAT News, LeMagIt, VentureBeat, Axios, Healthline, Modern Healthcare, and many others. 

Prior to her distinguished tenure at Forrester, Schibell served as a Public Health Analyst at the CDC’s National Center for Emerging and Zoonotic Infectious Diseases. She deployed with the Community Interventions and Critical Populations Task Force where she spearheaded digital transformation and operations coordination for the National Wastewater Surveillance System, a $19B data surveillance project mitigating COVID-19. A US Navy Veteran and former Lieutenant Commander, she also served twelve years of meritorious service as a Medical Service Corps Officer, leading large-scale multidisciplinary teams to winning performance as a Director of Public Health, a Director of Medical Readiness, and a Director of Operations for Healthcare Talent Acquisition. 

 

Schibell possesses 15 years of experience leading cross functional teams and directing fundamental change and improvement in policy, strategy, and process. She has accelerated digital transformation and growth at the world’s largest healthcare and technology organizations. Natalie holds an MPH in Environmental Health Sciences from New York Medical College’s School of Health Sciences and Practice where she is a member of the Delta Alpha Chapter of Delta Omega, the National Honor Society for Public Health. She also earned a BS in Exercise Science from The George Washington University’s Milken Institute of Public Health and an AOS in Culinary Arts from the Culinary Institute of America. 

As a seasoned leader, influencer, and trailblazer, Natalie continues to fuel innovation and impact across the healthcare and technology domains, leaving an indelible mark on the industry. Her dynamic leadership at Zyter|TruCare is poised to spearhead transformative change and drive the organization to new heights of success. 

 


 




Shashank Kathuria
VP of Product Engineering

As the Vice President of Engineering for Zyter|TruCare, I am responsible for delivering best-in-class healthcare solutions to help our clients serve their customers better. My team builds next-gen Care Management, Utilization Management, Virtual Health, and more, integrating them through composite APIs to create interoperability within our applications and clients. In addition, my team focuses on providing simple and user-friendly solutions leading to increased productivity and improved outcomes, resulting in customer delight. "True Care, Any Time, Anywhere" is our goal, and we are committed to continuously improving our solutions. As such, we take accountability for our solutions to be secure and compliant, which makes us a trusted partner.

 


 


 




Shashank Kathuria
VP of Product Engineering

As the Vice President of Engineering for Zyter|TruCare, I am responsible for delivering best-in-class healthcare solutions to help our clients serve their customers better. My team builds next-gen Care Management, Utilization Management, Virtual Health, and more, integrating them through composite APIs to create interoperability within our applications and clients. In addition, my team focuses on providing simple and user-friendly solutions leading to increased productivity and improved outcomes, resulting in customer delight. "True Care, Any Time, Anywhere" is our goal, and we are committed to continuously improving our solutions. As such, we take accountability for our solutions to be secure and compliant, which makes us a trusted partner.

 


 


 




Hussam Zawil
VP of Product Architecture

Hussam Zawil is the VP of Product Architecture at Zyter|TruCare, where he is wholly dedicated to driving all architectural and modernization strategies, fueling the company's mission of revolutionizing healthcare through technology. With over 30 years of profound experience in enterprise software architecture and development, Hussam brings a wealth of knowledge and expertise in leveraging modern technologies to create innovative solutions.

As a leader, Hussam's approach is defined by fostering a collaborative and innovative environment, empowering teams to unleash their highest potential. His track record speaks of building and leading high-performing architecture teams, cultivating a culture of excellence, and championing continuous learning and professional growth within the organization.

Hussam embarked on his journey with Zyter|TruCare in 2013, initially serving as an Engineering Manager leading multiple engineering teams in the evolution of the TruCare Population Health platform. Recognizing the importance of being a servant leader, he has been a guiding force for the engineering teams, providing unwavering support in solving complex challenges during the design and development phases of projects. Recently, Hussam initiated the modernization and migration of the TruCare platform to the Cloud, proudly transforming it into a cutting-edge SaaS solution for both small and large customers.

Before joining Zyter|TruCare, Hussam held a significant role at HealthcareSource, where he skillfully managed a team of developers in designing and building multi-tenant SaaS-based talent management web solutions tailored for the healthcare industry. Prior to this role, he demonstrated his expertise in various senior-level, hands-on software development positions, leaving a measurable impact at every step of his journey.

Hussam's passion for continuous learning and his commitment to honing his craft led him to earn a master's degree in software engineering and computer science from Northeastern University, solidifying his expertise in the ever-evolving field of technology.

As the VP of Product Architecture, Hussam Zawil's visionary leadership and exceptional technical acumen serve as a driving force behind Zyter|TruCare's transformative healthcare solutions. With unwavering dedication to pushing the boundaries of technological innovation, Hussam and his team are propelling Zyter|TruCare towards a future where technology is seamlessly woven into the fabric of healthcare, revolutionizing patient care and empowering healthcare providers worldwide.


Hussam Zawil
VP of Product Architecture

Hussam Zawil is the VP of Product Architecture at Zyter|TruCare, where he is wholly dedicated to driving all architectural and modernization strategies, fueling the company's mission of revolutionizing healthcare through technology. With over 30 years of profound experience in enterprise software architecture and development, Hussam brings a wealth of knowledge and expertise in leveraging modern technologies to create innovative solutions.

As a leader, Hussam's approach is defined by fostering a collaborative and innovative environment, empowering teams to unleash their highest potential. His track record speaks of building and leading high-performing architecture teams, cultivating a culture of excellence, and championing continuous learning and professional growth within the organization.

Hussam embarked on his journey with Zyter|TruCare in 2013, initially serving as an Engineering Manager leading multiple engineering teams in the evolution of the TruCare Population Health platform. Recognizing the importance of being a servant leader, he has been a guiding force for the engineering teams, providing unwavering support in solving complex challenges during the design and development phases of projects. Recently, Hussam initiated the modernization and migration of the TruCare platform to the Cloud, proudly transforming it into a cutting-edge SaaS solution for both small and large customers.

Before joining Zyter|TruCare, Hussam held a significant role at HealthcareSource, where he skillfully managed a team of developers in designing and building multi-tenant SaaS-based talent management web solutions tailored for the healthcare industry. Prior to this role, he demonstrated his expertise in various senior-level, hands-on software development positions, leaving a measurable impact at every step of his journey.

Hussam's passion for continuous learning and his commitment to honing his craft led him to earn a master's degree in software engineering and computer science from Northeastern University, solidifying his expertise in the ever-evolving field of technology.

As the VP of Product Architecture, Hussam Zawil's visionary leadership and exceptional technical acumen serve as a driving force behind Zyter|TruCare's transformative healthcare solutions. With unwavering dedication to pushing the boundaries of technological innovation, Hussam and his team are propelling Zyter|TruCare towards a future where technology is seamlessly woven into the fabric of healthcare, revolutionizing patient care and empowering healthcare providers worldwide.


 


 


 




Jerry Ayers 
VP of IT & Security

Jerry is an exceptional leader as the Associate Vice President of Information Technology, Security, and Compliance at Zyter|TruCare, instrumental in propelling the organization's success by optimizing platform infrastructure and safeguarding the confidentiality, integrity, and availability of critical healthcare data.

With an innate understanding of the unique challenges and regulatory intricacies within the healthcare sector, Jerry brings a wealth of experience in overseeing complex IT systems, implementing robust security measures, and establishing compliance frameworks that align with industry standards and guidelines. His deep expertise in security best practices, privacy regulations, and healthcare compliance standards empowers him to protect patient data and uphold the integrity of healthcare software systems.

For the past seven years, Jerry has been a valued member of the Zyter|TruCare team, previously serving in similar pivotal roles at distinguished software development companies across diverse industries, including financial (Liberty Funds Group), billing (MetraTech), processing software (Aspen Technology), and services (Gomez, Inc – DynaTrace). This rich background has equipped him with a three-decade technology experience that is unparalleled in the industry.

As a seasoned leader, Jerry excels in managing cross-functional teams, fostering robust relationships with stakeholders, and driving seamless collaboration between IT, security, and compliance functions. His inclusive leadership style fosters a culture of accountability, continuous improvement, and a relentless focus on mitigating risks while optimizing operational efficiency.

Jerry's unwavering dedication lies in safeguarding sensitive healthcare data and empowering the organization to meet stringent security and compliance requirements. He spearheads the development and implementation of comprehensive IT security strategies, oversees meticulous risk assessments, conducts thorough audits, and ensures unwavering adherence to regulatory frameworks such as HIPAA.

Jerry's exceptional leadership and tireless commitment to security and compliance serve as the bedrock of Zyter|TruCare's success, enabling the organization to navigate the dynamic healthcare landscape with confidence and resilience. His strategic guidance and unwavering dedication to data protection and regulatory adherence reinforce Zyter|TruCare's position as a trusted partner in delivering transformative healthcare solutions.


Jerry Ayers
VP of IT & Security

Jerry is an exceptional leader as the Associate Vice President of Information Technology, Security, and Compliance at Zyter|TruCare, instrumental in propelling the organization's success by optimizing platform infrastructure and safeguarding the confidentiality, integrity, and availability of critical healthcare data.

With an innate understanding of the unique challenges and regulatory intricacies within the healthcare sector, Jerry brings a wealth of experience in overseeing complex IT systems, implementing robust security measures, and establishing compliance frameworks that align with industry standards and guidelines. His deep expertise in security best practices, privacy regulations, and healthcare compliance standards empowers him to protect patient data and uphold the integrity of healthcare software systems.

For the past seven years, Jerry has been a valued member of the Zyter|TruCare team, previously serving in similar pivotal roles at distinguished software development companies across diverse industries, including financial (Liberty Funds Group), billing (MetraTech), processing software (Aspen Technology), and services (Gomez, Inc – DynaTrace). This rich background has equipped him with a three-decade technology experience that is unparalleled in the industry.

As a seasoned leader, Jerry excels in managing cross-functional teams, fostering robust relationships with stakeholders, and driving seamless collaboration between IT, security, and compliance functions. His inclusive leadership style fosters a culture of accountability, continuous improvement, and a relentless focus on mitigating risks while optimizing operational efficiency.

Jerry's unwavering dedication lies in safeguarding sensitive healthcare data and empowering the organization to meet stringent security and compliance requirements. He spearheads the development and implementation of comprehensive IT security strategies, oversees meticulous risk assessments, conducts thorough audits, and ensures unwavering adherence to regulatory frameworks such as HIPAA.

Jerry's exceptional leadership and tireless commitment to security and compliance serve as the bedrock of Zyter|TruCare's success, enabling the organization to navigate the dynamic healthcare landscape with confidence and resilience. His strategic guidance and unwavering dedication to data protection and regulatory adherence reinforce Zyter|TruCare's position as a trusted partner in delivering transformative healthcare solutions.



 


 


 




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Deon Metelski

Vice President of Product Management

Deon Metelski serves as the Vice President of Product Management at Zyter|TruCare. In this crucial role, he oversees the strategic direction and execution of digital health solutions that aim to enhance patient outcomes and satisfaction. His expertise and leadership are central to the evolution of Zyter|TruCare’s suite of care management products, which include remote patient monitoring, care coordination, and API marketplace.

With a robust 14-year tenure in the healthcare industry, Deon has consistently demonstrated his prowess in agile project management, product road mapping, user research, stakeholder communication, and cross-functional collaboration. Before his current role at Zyter|TruCare, he left a significant mark at BioReference Laboratories. His tenure was marked by the successful management and development of several prominent initiatives and digital platforms, such as bioreference.com, scarlethealth.com, and genedx.com, proving his capability to launch and oversee complex and impactful digital initiatives.

Since joining Zyter|TruCare in September 2022, Deon has been responsible for a team that includes product managers, business analysts, and UI/UX experts. His strategic vision and management acumen have been pivotal in the development of a comprehensive healthcare platform tailored for LTE devices, seamlessly integrated with Apple HealthKit and a user-friendly mobile app. These products stand as testaments to his commitment to improving health management and patient care.

Deon is a Seton Hall University alumnus, holding a Bachelor of Science in Biology. His skills encompass a wide range of areas vital to product development and management in the healthcare sector, including competitive analysis, cross-functional team leadership, problem-solving, and product development.

In his role at Zyter|TruCare, Deon combines his deep understanding of the healthcare industry with a forward-thinking approach to product management. His leadership is instrumental in driving innovation within the company and advancing digital health solutions, elevating the way healthcare is experienced and delivered.

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Sanjay Govil

Chairman of the Board

Sanjay Govil is an exemplary entrepreneur and visionary leader, currently serving as the Chairman of the Board at Zyter|TruCare. This role comes on the heels of the significant rebranding in May 2023 of Zyter Health and Casenet TruCare, marking a new chapter in the company’s commitment to value-based care. 

Zyter Health, known for its cloud-based telehealth, home health, and remote patient monitoring services, and Casenet TruCare, a leading enterprise care management platform, have unified under the Zyter|TruCare brand to enhance their impact in the healthcare sector.

Mr. Govil began his association with Zyter in 2017 as its Chief Executive Officer, a position he held for over six years, leading the company through groundbreaking advancements in digital health. His leadership was pivotal in Zyter’s acquisition of Casenet® LLC in 2021, significantly expanding the company’s reach to manage healthcare for 11% of the U.S. population. Zyter’s suite of products has been instrumental in improving clinical operations and patient outcomes and reducing healthcare costs through enhanced interoperability, communication, and collaboration. 

The rebranding to Zyter|TruCare in 2023 exemplifies the company’s ongoing dedication to providing innovative, patient-centered solutions in digital health. Under Mr. Govil’s guidance, Zyter|TruCare has become a beacon of innovation in the healthcare technology industry, earning over 105 awards in 2021 alone, including accolades for Best Health Care and Medical Innovation and The Most Innovative Digital Health Startup. 

Before his tenure at Zyter, Mr. Govil was the founder and driving force behind Infinite Computer Solutions, leading to a successful IPO on the Bombay Stock Exchange in 2010. Under his leadership, Infinite grew into a global technology solutions and services company with over 10,000 employees. 

Internationally recognized for his business acumen and philanthropic efforts, Mr. Govil has significantly contributed to think tanks on international business, foreign policy, and economics. His leadership during the COVID-19 pandemic earned him several awards, highlighting his commitment to helping others during challenging times. 

A dedicated philanthropist, Mr. Govil supports entrepreneurship through The Sanjay Govil Foundation and the TiE DC’s Young Entrepreneurs Program. He is also actively involved with the Wharton School of Business, contributing his expertise in various capacities. 

Mr. Govil holds a Bachelor of Science in Electrical Engineering from Auburn University and has completed graduate studies at Syracuse University and the Wharton School of Business. His educational background and professional achievements epitomize his dedication to visionary leadership and entrepreneurial excellence in the global business landscape. 

As the Chairman of the Board at Zyter|TruCare, Sanjay Govil remains deeply committed to effecting positive change in the healthcare industry. His leadership is instrumental in ushering in a new era of modernized care management capabilities. Through his visionary approach and strategic direction, Mr. Govil empowers Zyter|TruCare to deliver superior care and outcomes, enhancing patient and member experience across the healthcare continuum. His enduring dedication to innovation and excellence propels Zyter|TruCare as a leading entity in transforming healthcare delivery and improving lives globally.

Ning Yan

Director of Product Management

Ning Yan is a dynamic leader, serving as the Director of Product Management at Zyter|TruCare. In her pivotal role, she leads a dedicated team of product managers who are central to the value-based care product line, and a skilled team of product designers crafting a consistent and user-friendly design system for Zyter|TruCare’s product suite.

Ning’s career path is a blend of hands-on experience and expertise. Before her tenure at Zyter|TruCare, Ning honed her skills in the enterprise cloud CRM domain, especially in the healthcare and communications arenas. Her professional journey began at Vlocity as a UX designer, where she excelled in leading design discovery and delivery projects for a diverse global clientele. Following Vlocity’s acquisition by Salesforce, Ning transitioned to a role as a product manager at Salesforce Industries’ Health Cloud. Here, she played a vital role in the development and launch of features tailored specifically for the Payer and Provider markets.

Ning boasts a robust academic foundation. She completed her master’s degree in Human Computer Interaction from the Georgia Institute of Technology. This comprehensive program provided her with deep insights into user-centered design frameworks and interaction design strategies. Additionally, she secured her bachelor’s degree in Digital Media Technology from the Communication University of China.

At Zyter|TruCare, Ning’s influence goes beyond mere leadership. She has been instrumental in identifying gaps in the market and tailoring products that not only meet but anticipate the needs of healthcare providers. Her discerning eye for detail, combined with her deep understanding of user interfaces, consistently results in solutions that deeply resonate with end users. Under her guidance, her teams have consistently pushed the boundaries of healthcare product design, seamlessly merging functionality with aesthetics. As the healthcare landscape continues to evolve, Ning’s vision and expertise ensure that Zyter|TruCare remains at the forefront of delivering innovative and effective solutions, delivering transformative and effective solutions to meet the dynamic challenges of the industry.

Elyse Sikora

SVP of Sales & Chief Revenue Officer

Elyse Sikora serves as the Senior Vice President of Sales and Chief Revenue Officer at Zyter|TruCare. In these critical roles, Elyse leads the company’s sales efforts, fosters lasting relationships, and ensures a consistent revenue trajectory.

 

As Senior Vice President of Sales, Elyse excels in developing and implementing sales strategies, identifying market opportunities, and mentoring her dynamic sales team to surpass their goals. In her role as Chief Revenue Officer, she oversees comprehensive revenue management, including pricing models, customer onboarding, and retention.

Elyse is a dedicated advocate for integrating modern technology into healthcare to enhance patient outcomes and streamline operational processes. Her belief in the potential of technology, particularly in healthcare, drives her commitment.

Her role as Chief Revenue Officer underscores her ability to combine strategic insight with practical sales leadership, emphasizing Zyter|TruCare’s unique market value. Leveraging her extensive experience, she aligns technological advancements with the fundamental needs of patients, providers, and healthcare systems. Her ongoing mission is to ensure that technology’s transformative power benefits the healthcare community actively.

Elyse’s tenure at Google Cloud further cements her reputation as a digital transformation champion in healthcare. At Google, she played a pivotal role in reshaping the provider and payer sectors, seamlessly integrating technological solutions with critical healthcare imperatives.

Her successful track record as an Account Executive at VMWare and as an Account Director of Healthcare and Life Sciences at Paragon Development Systems underscores her deep understanding of the ever-evolving landscape of tech-infused healthcare solutions. Elyse is a results-driven professional dedicated to improving healthcare workflows and outcomes amid significant innovation and industry disruption.

Elyse graduated from the University of Wisconsin-Madison with a degree in Communication and Political Sciences, enhancing her understanding of the nuanced relationship between communication methodologies and healthcare policy.

Elyse’s relentless dedication to improving healthcare is underpinned by her customer-centric approach. Her leadership at Zyter|TruCare seamlessly blends strategic planning and forward-thinking, propelling the company to continuously raise the bar in the healthcare sector. Elyse’s unwavering commitment to prioritizing customers in every innovation reinforces her status as an industry visionary, ensuring that Zyter|TruCare consistently delivers exceptional solutions that truly transform healthcare.

Meghan Pereira

Senior Director of Production Support Services

Meghan Pereira is the Senior Director of Production Support Services, entrusted with orchestrating the seamless operation of the company’s software solutions. With a resolute commitment to operational excellence, Meghan drives the optimization of production processes and ensures efficient support services.

Her influential leadership encompasses cross-functional collaboration, igniting innovation, and judicious cost-conscious management, collectively elevating operational performance, and client satisfaction.

Demonstrating a diverse and comprehensive skill set, Meghan consistently showcases her adeptness in guiding teams and delivering unparalleled customer service. Drawing from a robust foundation in project management, she adeptly spearheads cross-functional initiatives, fostering cooperation with stakeholders across all organizational levels. Meghan’s unique ability to lead in dynamic environments and deftly manage intricate projects stands as a valuable company asset. Above all, her passion for innovation and commitment to continuous enhancement serve as enduring catalysts, propelling her exploration of avenues that optimize processes for the benefit of both her team and clientele.

Meghan embarked on her journey with Zyter|TruCare in June 2015 as a Senior Application Solutions Analyst, where her unwavering determination and expertise propelled her to her current role in May 2023. Prior to her impactful tenure at Zyter|TruCare, Meghan honed her leadership skills at IntrinsiQ Specialty Solutions. There, in her role as a team coordinator, she stood at the forefront of support for a medical oncology software application. Her responsibilities ranged from user query resolution and procedural documentation to nurturing emerging talents within the team.

A proud alumna of the University of Massachusetts, Amherst, Meghan laid the cornerstone of her journey by earning her Bachelor’s degree 2007 in Sociology.

Meghan’s path to Zyter|TruCare is a testament to her unwavering dedication, exceptional expertise, and the outstanding value she infuses into the organization. Her pivotal role holds the potential to propel the company to new horizons, encapsulating her enduring commitment to excellence.

Shashank Kathuria

Vice President of Engineering

Shashank Kathuria is a distinguished healthcare technology executive serving as the Vice President of Engineering at Zyter|TruCare. Across his expansive two-decade journey, Shashank has consistently demonstrated his expertise in driving technology initiatives that transcend organizational boundaries. His adeptness in orchestrating the successful implementation of healthcare solutions has positioned him as a cornerstone of Zyter|TruCare’s growth trajectory.

Shashank’s commitment to excellence is evident in his unyielding dedication to enhancing client satisfaction. His leadership ethos revolves around a client-centric approach, valuing quality and enduring client relationships. Notably, his leadership style has weathered the dynamic nature of the healthcare industry, fostering his evolution as a versatile leader skilled in communication, strategic planning, and negotiation.

Prior to his tenure at Zyter|TruCare, Shashank’s impact resonated deeply as he orchestrated transformative projects for a Fortune 150 US healthcare client. His tenure at Infosys Limited highlighted his capacity to manage multifaceted teams engaged in diverse tasks, ranging from intricate application design to seamless COTS product integration. Adept in navigating complex data migration and crafting specialized healthcare reporting, Shashank’s leadership extended across global operations and the meticulous assembly of proficient teams.

Shashank’s substantial contributions have garnered recognition, as exemplified by accolades such as the Most Valuable Player, Pursuit Champion, and Performer of the Quarter. Academically distinguished with a Bachelor of Engineering degree in Information Technology, he further stands as a Gold Medalist—a prestigious Indian distinction awarded to students who achieve the highest academic performance in their field of study.

Guided by a compelling dedication to his vision, Shashank spearheads the Zyter|TruCare engineering team in crafting revolutionary, top-tier products that redefine the contours of healthcare delivery. His visionary leadership ensures that Zyter|TruCare’s offerings resonate authentically, allowing healthcare providers to deliver True Care, unfettered by time or location.

Mahima Govil

Director of Operations

Mahima Govil is an accomplished professional serving as the Director of Operations at Zyter|TruCare, where she plays a pivotal role in leading internal projects aligned with the highest priorities of the leadership team. With a keen focus on streamlining processes and enhancing productivity across the organization, Mahima’s expertise drives the company towards operational excellence and strategic success. 

Before assuming her current role, Mahima made significant contributions to the success of Revinate, a hospitality technology startup. As part of the dynamic team, she excelled in managing go-to-market strategy and operations, overseeing company-wide reporting, and providing critical support for customer billing, earnings & churn analyses, and sales commissions. Her astute insights and analytical prowess were instrumental in optimizing operational efficiencies and fueling Revinate’s growth in the competitive hospitality technology landscape. 

 Prior to her tenure at Revinate, Mahima honed her skills in Sales Operations at Box, a renowned cloud content management company. In this capacity, she served as the subject matter expert for channel partnerships and analytics, leveraging her deep understanding of the sales ecosystem to drive strategic decision-making and cultivate fruitful business relationships. 

Mahima’s academic background complements her professional accomplishments. She holds a Bachelor of Science degree in economics from the prestigious Wharton School of the University of Pennsylvania, where she honed her analytical acumen and business acuity. Beyond her academic pursuits, Mahima pursued her passion for culinary arts by attending culinary school, specializing in recipe testing and development, further exemplifying her diverse skill set and multifaceted talents. 

 As a visionary leader in operations, Mahima continues to steer Zyter|TruCare towards operational excellence, fostering a culture of productivity, efficiency, and innovation. Her unwavering dedication to optimizing processes and driving strategic initiatives underscores her commitment to delivering unparalleled value to clients and stakeholders. With a unique blend of analytical acumen and culinary expertise, Mahima embodies the spirit of excellence in her pursuit of organizational success.

Lara Fowler

RN, BSN, Chief Clinical Officer

Lara Fowler is the Chief Clinical Officer at Zyter|TruCare. With a passion for delivering customer-centric solutions, she leads a team focused on tailoring the right solutions for each customer’s needs. An esteemed healthcare leader, she has made an impact on the industry through her commitment to excellence and her seamless integration of cutting-edge technology.

Before her current role, Lara served as the Vice President of Customer Engineering at Zyter|TruCare, and before that, as the Managing Director for the Healthcare and Life Sciences Business Consulting team at Salesforce. This experience not only refined her acumen in healthcare technology but also provided her with visionary insights into the evolving landscape of the industry.

What truly sets Lara apart is her 14-year tenure as a compassionate and skilled nurse, providing care at the frontline in critical settings such as ORs, EDs, and Inpatient Units. Her invaluable experience at the bedside instilled in her a deep understanding of the challenges faced by healthcare providers and the needs of their patients, making her a natural advocate for patient-centric solutions.

Inspired by the potential of technology to revolutionize healthcare, Lara ventured into the early days of Population Health, leveraging data and insights to improve the lives of individuals across the United States. This pivotal experience laid the groundwork for her subsequent role at Ascension Health, where she spent five years as a leader in Clinical Strategy, Operations, and Quality. Here, Lara played a pivotal role in supporting a multidisciplinary team of Nurses, Social Workers, and Health Coaches to drive success in various Value-Based Care Arrangements for Medicare, Medicaid, and Self-Insured Employee populations.

Lara’s academic journey began with a bachelor’s degree in nursing and psychology from Samford University, a solid foundation for her belief that the right technology can profoundly enhance healthcare for communities, providers, and, most importantly, patients. Combining her clinical knowledge, operational expertise, and technological acumen, Lara offers invaluable support to organizations seeking to innovate and elevate their healthcare offerings.

Kevin Riley

Chief Executive Officer

Kevin Riley is an exceptional leader, serving as the President & Chief Executive Officer at Zyter|TruCare, where he spearheads the organization’s mission to empower customers with modernized care management capabilities through its comprehensive platform.  

With a diverse and impressive background, Kevin’s expertise spans over two decades in the healthcare technology landscape. Prior to his current role at Zyter|TruCare, he held key positions at several industry giants, contributing significantly to their growth and success. Kevin was the General Manager for Healthcare & Life Sciences at Salesforce, where he played a pivotal role in overseeing the Health Cloud product lines. His tremendous leadership skills were further recognized when he assumed the role of Chief Customer Officer at Salesforce, where he emphasized the importance of putting customers at the heart of business strategies. Kevin came to Salesforce from Vlocity (a Salesforce acquisition) where he led both the Health and Government businesses.  

Before his role at Salesforce, Kevin held executive leadership positions for health companies ranging from convenient care to health insurance. He also served as the first Chief Innovation Officer (CINO) in the American health insurance industry. Kevin’s passion for entrepreneurship and innovation led him to found GuideWell Inc., a technology company that delivered integrated member and patient engagement and care solutions. This entrepreneurial spirit remains ingrained in his approach to problem-solving and transforming healthcare concepts into companies with clear customer value.  

One of Kevin’s most significant contributions to the industry is the development of the methodology for designing healthcare business decisions into software (decision-driven CRM). This groundbreaking approach has enabled some of the largest healthcare and life science companies globally to optimize their operations and achieve remarkable outcomes. 

Throughout his career, Kevin introduced agile delivery methodologies, customer experience (CX), and design thinking into the organizations he worked with. By combining innovation with sound business fundamentals, he has consistently led companies in tackling complex healthcare challenges and achieving sustainable growth. Kevin’s methodology for building healthcare businesses, called modelH, has garnered widespread recognition and numerous awards. This innovative approach has guided startups and established enterprises alike in their journey towards success, bringing meaningful change to the healthcare landscape. 

Kevin holds a Master of Business in entrepreneurship and marketing from Rice University, further fueling his entrepreneurial spirit and equipping him with the skills to engineer innovative health and life sciences business models. Kevin’s journey exemplifies a leader who is not only driven by passion and innovation but also possesses a deep understanding of the healthcare domain. From startups to enterprises with over $10 billion in revenue, his leadership and expertise have consistently transformed healthcare concepts into tangible solutions with substantial customer value. 

As the President & CEO of Zyter|TruCare, Kevin remains committed to driving positive change in the healthcare industry, ushering in a new era of modernized care management capabilities and empowering organizations to deliver better care and outcomes to their patients and members.

Jason Cole

EVP, Chief Commercial Officer

Jason Cole is the EVP and Chief Commercial Officer at Zyter|TruCare, steering the company’s commercial strategy and efforts to modernize care management capabilities with its comprehensive value-based care platform. Before stepping into this role, he served as the Chief Operating Officer and Chief Information Officer at Zyter|TruCare, where he was instrumental in leading the business’s operational and technological advancements to support customers in enhancing their care management systems.

With a profound understanding of the healthcare industry’s complexities, Jason brings vast experience in managing strategic initiatives, enhancing commercial and operational efficiencies, and delivering innovative software solutions that enable healthcare organizations to provide superior care and improve patient outcomes.

At the core of Jason’s leadership is a dedicated focus on operational excellence, quality assurance, and customer satisfaction. His strategic vision effectively bridges commercial goals with operational execution, turning business objectives into actionable strategies and measurable results. He has significantly contributed to guiding organizations through periods of intense growth and change, demonstrating his ability to navigate complex challenges with strategic insight and agility.

Before his tenure as EVP, Chief Commercial Officer, and his roles as COO and CIO, Jason was the CTO and COO of the Healthcare & Life Sciences (HLS) business unit at Salesforce. There, he managed a profitable global business, driving go-to-market strategies in partnership with Salesforce’s ecosystem partners worldwide. Under his leadership, HLS managed an $800M global business, delivering cutting-edge solutions to Patients, Providers, Insurance companies, and Life Sciences organizations during a pivotal era of digital transformation.

Jason’s professional background also includes significant leadership roles at prominent organizations such as SAP, Oracle (Siebel), and GE, where he led large teams dedicated to innovation and customer service. With over twenty years of experience in enterprise software development and deployment, Jason has been a pioneer in incorporating Value-Based modeling into software implementation, revolutionizing the industry’s approach.

Rooted in a customer-first strategy, Jason is steadfast in driving toward the tenets of Simplicity, Scale, and Accountability to deliver measurable and repeatable results. He is renowned for fostering collaboration, cultivating high-performing teams, driving employee engagement, and nurturing a culture of continuous improvement. Jason’s inclusive leadership approach empowers employees at all levels to contribute their unique perspectives, fostering innovation and driving positive organizational change.

With his strategic vision and unwavering dedication, Jason is poised to lead Zyter|TruCare to new heights, profoundly impacting the healthcare industry and transforming how healthcare organizations leverage technology for better patient care. His leadership will undoubtedly shape the future of healthcare, driving innovation and delivering meaningful value to both customers and patients.

Serena Bertola

Vice President, Delivery Success

Serena Bertola is the VP of the Delivery Success team at Zyter|TruCare, leading the Implementation Consulting, Professional Services, Clinical Consulting, and Application Management teams with an unwavering commitment to excellence.

Serena’s primary goal is to design Services Solutions that enable Zyter|TruCare’s customers to make the most of the enterprise product solutions, thus enhancing their capabilities and improving their outcomes. As a true advocate for customers, she plays a crucial role in influencing the Product Design Process by providing the Voice of Customer, ensuring the continuous enhancement of Zyter|TruCare’s offerings to meet customer needs effectively. 

With over a decade of experience, Serena has proven herself adept at helping Public and Private Sector Organizations optimize their processes through Business Process Re-engineering Practices (BPR) and the implementation of TruCare across various Care Management Organizations. Her expertise spans across Medicare, Medicaid, Commercial, and Public Sector lines of business, where she guides clients through readiness review processes, compliance requirements, system integrations, and testing. Collaborating seamlessly with ZTC Product Management for the Software Development Life Cycle (SDLC), Serena’s contributions enrich the entire product ecosystem. 

Before joining Zyter|TruCare, Serena’s experience was centered on supporting startups with competitor analysis, business planning, and operations design. This broad exposure underscores her versatility and ability to adapt to diverse challenges and contexts. 

Serena’s academic credentials include a Master of Science in Innovation and Technological Entrepreneurship from the Manning School of Business at the University of Massachusetts Lowell. Additionally, she holds a Bachelor of Science in Business Organization from Politecnico di Torino, Italy, highlighting her global perspective and dedication to academic excellence. 

Passionate about empowering clients to achieve their strategic goals through Zyter|TruCare’s products, Serena is committed to unveiling the platform’s full potential within integrated client ecosystems. She ensures strict compliance with regulations while integrating automation and process optimization to streamline operations and drive efficiency. 

As a visionary leader, Serena brings a wealth of experience and expertise to the forefront of Zyter|TruCare’s delivery success, propelling the organization and its customers towards a future of transformative growth and operational excellence. 

Todd Riemensnyder

Vice President – Client Success

Todd Riemensnyder is a seasoned professional with a wealth of experience in the healthcare software industry, currently serving as the Vice President of Client Success at Zyter|TruCare. With an unwavering commitment to the success of our clients, Todd spearheads efforts to enable them to provide optimal care to a diverse array of members in the most effective and efficient manner, all while upholding the highest standards of quality and cost management. 

As a leader of the Client Success team, Todd places utmost importance on forging true and lasting partnerships with our valued clients. Working hand in hand throughout the entire customer experience, his team ensures a seamless journey from the initial sales process to key implementation milestones and beyond, with a focus on post go-live support and ongoing account and relationship management. 

 With nearly 15 years of dedicated service at Zyter|TruCare, Todd has made significant contributions across various facets of the company. He has held pivotal roles, from Managing Strategic Account Executive in Account Management, working closely with our largest clients and projects, to leading successful implementations within the Delivery Success organization. Todd’s journey at Zyter|TruCare began as a key contributor to the foundation of the TruCare offering as part of the Product Management team, cementing his expertise in driving product excellence. 

Prior to joining Zyter|TruCare, Todd honed his expertise as a Senior Consultant at eHealthPartners, where he played a crucial role in developing a comprehensive implementation methodology for Care Management applications. His experience further extended to working as a lead analyst, overseeing the successful implementation of the CareAdvance application at TriZetto Group. Additionally,Todd has a background in teaching at Western International University, covering essential subjects like Critical Thinking, Organizational Theory, Supervision & Leadership, and Ethical Issues in Business, reflecting his passion for fostering knowledge. 

Todd holds a Master of Business Administration degree, with a focus on marketing and e-business, from the prestigious Pennsylvania State University, where he also earned a Bachelor of Science degree in Economics. 

With his wealth of experience and unwavering dedication to client success, Todd continues to play a pivotal role in empowering our clients to thrive in the ever-evolving landscape of healthcare software solutions. His relentless pursuit of excellence and commitment to forging genuine partnerships are at the heart of Zyter|TruCare’s success in delivering exceptional customer experiences and driving positive outcomes for our esteemed clients.

Navin Sethi

MD Chief Medical Officer

Dr. Navin Sethi is a distinguished leader and Chief Medical Officer at Zyter|TruCare, where he serves as the vital link between the clinical and technical aspects of the organization. With a relentless dedication to aligning the company’s products and services with medical best practices, regulatory standards, and the needs of healthcare providers and patients, Dr. Sethi plays a pivotal role in driving the organization’s success. 

Dr. Sethi takes on a multifaceted portfolio of responsibilities. As the torchbearer of clinical validation, regulatory compliance, product development/strategy, and medical education and training, he ensures that Zyter|TruCare remains at the forefront of innovation and delivers solutions that positively impact the healthcare industry. 

Dr. Sethi’s journey of academic excellence began at the prestigious University of Virginia, where he distinguished himself as the valedictorian of his class. He later graduated from Johns Hopkins School of Medicine, solidifying his position as a leading medical professional. He further honed his expertise through an orthopedic residency at the Washington University School of Medicine, followed by a fellowship at Emory Spine Center. 

A board-certified spinal surgeon of exceptional repute, Dr. Sethi continues to maintain an active clinical practice, holding special permissions to perform procedures at hospitals in the Washington DC metropolitan region, affiliated with the Johns Hopkins system. His pursuit of excellence extends to his research contributions, with numerous publications on orthopedics and spine. Dr. Sethi’s wealth of knowledge and expertise have made him a sought-after educator, sharing his insights on a national and international scale. 

Dr. Sethi’s exceptional contributions have earned him well-deserved recognition as one of the top 50 spinal surgeons in America. Multiple publications have also bestowed upon him the honor of being named a top doctor. Beyond his clinical roles, Dr. Sethi’s visionary leadership has extended to founding hospitals, serving on the governing boards of surgical centers, and assuming the role of Chief of Surgery. His diverse scope of experience spans academic and private practice settings, and he has been a valued consultant for multiple companies, including his role as an expert analyst for the Department of Justice. 

Outside of his illustrious career, Dr. Sethi is deeply committed to giving back to the community. His dedication to philanthropy is exemplified through his work with charitable organizations like the Make-A-Wish Foundation, where he has helped grant wishes to deserving individuals. For his exceptional volunteer efforts, he has received recognition from the Governor of Maryland. 

Dr. Navin Sethi’s unwavering commitment to advancing healthcare, coupled with his humanitarian endeavors, underscores his exceptional character and genuine dedication to making a positive impact on the lives of patients and the community at large. As Chief Medical Officer, his remarkable leadership continues to drive Zyter|TruCare’s mission towards transformative healthcare solutions, anchored in compassion, excellence, and innovation. 

Natalie Schibell, MPH

VP of Product Marketing

Natalie is the VP of Marketing Strategy, Intelligence, and Insights at Zyter|TruCare. She leads market intelligence initiatives and guides strategic decisions across all departments. With a keen focus on data-driven insights, she orchestrates the collection, analysis, and dissemination of market data to propel Zyter|TruCare to the forefront of the digital health industry.

Natalie also directs the company’s DOD Skillbridge Program, leveraging her expertise to mentor transitioning service members in their professional development journey.  

Prior to this role, Natalie was the VP, Research Director for Healthcare at Forrester, overseeing the vertical’s research agenda planning, content production, and client engagement. She also served as a VP, Principal Analyst at Forrester, assisting healthcare and life sciences organizations in leveraging technology to drive quality healthcare delivery and improve patient outcomes. Her research and analysis have been globally cited in publications such as the WSJ, WSJ Pro-Venture Capital, Forbes, NBC News, USA Today, The Business Journals, Business Insider, Fierce Healthcare, Healthcare IT News, STAT News, LeMagIt, VentureBeat, Axios, Healthline, Modern Healthcare, and many others. 

Before her tenure at Forrester, Natalie served as a Public Health Analyst at the CDC’s National Center for Emerging and Zoonotic Infectious Diseases. She deployed with the Community Interventions and Critical Populations Task Force, spearheading digital transformation and operations coordination for the National Wastewater Surveillance System, a $19B data surveillance project aimed at mitigating COVID-19.  

A US Navy Veteran and former Lieutenant Commander, she also spent twelve years as a Medical Service Corps Officer, leading large-scale multidisciplinary teams to outstanding performances as a Director of Public Health, a Director of Medical Readiness, and a Director of Operations for Healthcare Talent Acquisition. 

Natalie has 15 years of experience leading cross-functional teams and directing fundamental changes and improvements in policy, strategy, and process. She has accelerated digital transformation and growth at some of the world’s largest healthcare and technology organizations.  

Natalie holds an MPH in Environmental Health Sciences from New York Medical College’s School of Health Sciences and Practice, where she is a member of the Delta Alpha Chapter of Delta Omega, the National Honor Society for Public Health. She also earned a BS in Exercise Science from George Washington University’s Milken Institute of Public Health and an AOS in Culinary Arts from the Culinary Institute of America. 

Brian Zoya

Vice President of Support, Sustaining, & QA

Brian Zoya is the Vice President of Support and Partners at Zyter|TruCare. In this pivotal role, Brian spearheads operational efforts to provide unwavering support to Zyter|TruCare’s valued customers. Additionally, he leads the strategic framework for partners, playing a key role in augmenting ZTC’s cutting-edge products and solutions. 

Brian’s journey to his current position has been marked by a series of stellar achievements and leadership roles. Prior to his role at Zyter|TruCare, he served as the Vice President of Operations and Insights for Healthcare and LifeSciences (HLS) and Finance at Salesforce. During his tenure, he made significant contributions as the company’s Sector GM for Payers/Delivery Systems, with a keen focus on provider network management.  

Before joining Salesforce, Brian excelled at OneCall, the nation’s leading ancillary provider in Workers’ Compensation, where he held various executive leadership roles for seven years, most notably as the Senior Vice President of Provider Relations. Throughout his almost two-decade-long career, Brian has cultivated a diverse background in the healthcare space, encompassing management roles in retail health, corporate wellness, post-acute care and rehab, health insurance, and workers’ compensation. 

Brian’s academic accomplishments include an undergraduate degree from Kent State University and an MBA in Leadership Development from Jacksonville University. He is a passionate advocate for working with start-ups and reorganizations, highlighting his ability to excel in dynamic environments. Brian’s executive prowess lies in his process-driven approach, constantly seeking efficiency gains within organizations. However, he truly thrives in seeking, developing, and managing strategic partnerships. His illustrious career boasts a documented history of leading revenue-generating and cost-saving partnerships, emphasizing the vital role of partners in accelerating the growth of organizations like Zyter|TruCare. 

Brian expresses, “Partners are essential for fast-paced growth organizations like Zyter|TruCare to accelerate our products and solutions. We will realize our goals much sooner with like-minded partners who share our vision to deliver True Care, Anytime, Anywhere.” 

With a passion for efficiency and a talent for cultivating partnerships, Brian is ready to lead Zyter|TruCare on a path of accelerated growth, transforming the way healthcare solutions are delivered and experienced.  

Harish Pai

Senior VP & Chief Innovation Officer

Harish Pai, an esteemed leader in the realm of healthcare innovation, serves as the Senior Vice President and Chief Innovation Officer at Zyter|TruCare. With an unwavering dedication to tackling healthcare’s most complex challenges, including rising costs, patient safety, and access to care, Harish’s team is at the forefront of seeking groundbreaking solutions that transform the landscape of healthcare. 

Harish brings a rich tapestry of experience, spanning over 30 years, working with global technology companies and system integrators, including Infinite, Microsoft, Satyam Computers, and NIIT. His expertise in technology consulting, product and platform development, and conceptualizing enterprise solutions has empowered organizations across diverse sectors, including healthcare, telecom, insurance, manufacturing, retail, and the public domain. 

Previously, Harish played a pivotal role in architecting Infinite’s Industry Platform Solutions vision, driving transformative business outcomes for customers. His visionary concept of “Platformization” aimed to provide productized software-as-a-service multi-tenant solutions to specific industry segments, helping clients achieve significant cost savings, gain a competitive edge, and expedite go-to-market strategies. Under his leadership, focused Centers of Excellence were established, driving Infinite’s Service Offerings across multiple industries, with a focus on digital transformation, analytics, mobility, quality assurance, and agile development. 

Harish’s illustrious career boasts significant contributions, including spearheading the definition of enterprise architecture and federal agency integration strategy for a large South Asian country, shaping the landscape of large retail eCommerce portals, and developing outcome-based solutions for prominent healthcare organizations. 

His expertise extends to various domains, encompassing transformational offshoring/outsourcing, services delivery, application development & maintenance, production support, quality assurance, infrastructure management, and legacy modernization. 

Harish holds a Bachelor of Engineering in Electronics and Telecommunications, a testament to his academic prowess and commitment to excellence. As the driving force behind Zyter|TruCare’s innovation, Harish Pai’s visionary leadership continues to redefine healthcare through innovative technologies, driving transformational outcomes, and empowering healthcare providers to deliver exceptional patient care. 

Jerry Ayers

VP of IT & Security

Jerry is an exceptional leader as the Vice President of Information Technology, Security, and Compliance at Zyter|TruCare, instrumental in propelling the organization’s success by optimizing platform infrastructure and safeguarding the confidentiality, integrity, and availability of critical healthcare data. 

With an innate understanding of the unique challenges and regulatory intricacies within the healthcare sector, Jerry brings a wealth of experience in overseeing complex IT systems, implementing robust security measures, and establishing compliance frameworks that align with industry standards and guidelines. His deep expertise in security best practices, privacy regulations, and healthcare compliance standards empowers him to protect patient data and uphold the integrity of healthcare software systems. 

For the past seven years, Jerry has been a valued member of the Zyter|TruCare team, previously serving in similar pivotal roles at distinguished software development companies across diverse industries, including financial (Liberty Funds Group), billing (MetraTech), processing software (Aspen Technology), and services (Gomez, Inc – DynaTrace). This rich background has equipped him with a three-decade technology experience that is unparalleled in the industry. 

As a seasoned leader, Jerry excels in managing cross-functional teams, fostering robust relationships with stakeholders, and driving seamless collaboration between IT, security, and compliance functions. His inclusive leadership style fosters a culture of accountability, continuous improvement, and a relentless focus on mitigating risks while optimizing operational efficiency. 

Jerry’s unwavering dedication lies in safeguarding sensitive healthcare data and empowering the organization to meet stringent security and compliance requirements. He spearheads the development and implementation of comprehensive IT security strategies, oversees meticulous risk assessments, conducts thorough audits, and ensures unwavering adherence to regulatory frameworks such as HIPAA. 

Jerry’s exceptional leadership and tireless commitment to security and compliance serve as the bedrock of Zyter|TruCare’s success, enabling the organization to navigate the dynamic healthcare landscape with confidence and resilience. His strategic guidance and unwavering dedication to data protection and regulatory adherence reinforce Zyter|TruCare’s position as a trusted partner in delivering transformative healthcare solutions.